Individuals interested in becoming
a publicist MUST attend a 4-year
university and major in public
relations (PR), communications,
journalism or a related field.
Coursework MUST include writing
and editing for mass media, public
relations fundamentals, PR ethics
and professionalism, social media
knowledge, media organization and
communications in the information
age.
MUST have a Bachelor's Degree or
higher. Must be proficient with MS
Word, Powerpoint, MS Excel, strong
verbal and written communication
skills, strong interpersonal skills,
organizational skills are a must.
Salary TBA upon review of
CV/Resume and interview.
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A publicist oversees the public
image and manages all media
relations of a client, which can
include famous actors, singers,
writers and sports stars. They also
typically coordinate publicity events
and make sure the client knows
where to go and what to do. Other
responsibilities may include writing
press releases, releasing
statements, escorting clients on red
carpets and attending press
junkets. They field questions and
act as a liaison between the
celebrity, journalists and the
general public. Publicists may also
generate their own publicity by
pitching story ideas to magazines,
radio shows and newspapers about
their clients. If the client does
something that can be perceived
negatively, it is up to the publicist to
conduct damage control.
A publicist is a 24 hours a day,
seven day a week position. They
often have to work long and late
hours, as well as be willing to travel
with their client as needed. It is their
job to make sure the client is happy
and everyone's needs are met. The
main duties of publicist also include
fielding questions from the media,
securing interviews for their client
and maintaining a positive
relationship with the press.
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